Article: Natural beauty routine for soft, hydrated, and plumped lips

Natural beauty routine for soft, hydrated, and plumped lips
Smooth, supple, and well-hydrated lips are not just a beauty asset—they reflect healthy skin and a tailored skincare routine. Often overlooked in our beauty rituals, lips need special attention to prevent dryness, chapping, and loss of volume.
NURISH offers you an expert 3-step routine for naturally beautiful and long-lasting lips.
Step 1: gentle exfoliation with NURISH Lip Scrub
Why exfoliate your lips?
Exfoliation is the essential first step to soft, smooth lips. It helps to:
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Remove dead skin cells from the surface
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Smooth out lip texture for a more even look
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Stimulate microcirculation, promoting a healthier, rosier color
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Enhance the absorption of hydrating treatments
NURISH Lip Scrub: effectiveness & gentleness
This gentle lip scrub is enriched with fine sugar, nourishing oils, and natural antioxidants, making it perfect for sensitive lips.
Key ingredients: Plant-based sugar, omega-rich vegetable oils, antioxidant food extracts.
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Melt-in texture that gently removes impurities without irritation.
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Delicate fragrance for a pleasant sensory experience.
How to use:
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Apply a small amount to clean, dry lips.
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Massage in circular motions for 30 seconds.
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Rinse with lukewarm water or gently wipe off.
Use 2-3 times per week for visibly softer lips.
Step 2: Intense hydration with NURISH Lip Balm
Why hydrate your lips daily?
Lips lack sebaceous glands, making them especially vulnerable to:
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Dehydration
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Chapping from wind, cold, or sun exposure
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Loss of comfort and elasticity
Proper hydration ensures soft, comfortable, and protected lips throughout the day.
NURISH Lip Balm: your hydrating shield
This nourishing lip balm, free from harmful ingredients, is enriched with shea butter, vegetable oils, and vitamin E.
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Melt-in texture that absorbs quickly without leaving a greasy film.
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Light, comforting fragrance for a soothing feel.
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Long-lasting protection from external aggressors.
How to Use:
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Apply whenever lips feel dry or uncomfortable.
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Reapply before bed for a night-time reparative effect.
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Use as a base under lipstick to enhance its wear.
Step 3: definition & volume with NURISH Bioactive Lip Oil
Why add a plumping Lip Oil to your routine?
Lip oil is the final step that provides:
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Deep hydration for soft and nourished lips
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Gradual plumping effect, with no discomfort
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Natural gloss to enhance lips daily
NURISH Bioactive Lip Oil: high performance, 99.9% natural
This natural plumping lip oil contains powerful ingredients that nourish, plump, and protect:
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PLUMP Oléoactif®: Clinically proven pomegranate flower extract
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Lipodispersed hyaluronic acid: Hydrates and smooths fine lines
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Avocado & Jojoba oils: Rich in essential fatty acids
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Vitamin E: Protects and soothes
Clinical results*:
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+69.5% hydration after 1 hour
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+6.1% volume after 28 days
*In vivo study on a product containing the same concentration of PLUMP Oléoactif®.
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Non-sticky texture with no tingling sensation.
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Natural glossy finish, without a greasy effect.
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Can be worn alone or as a top coat over lipstick.
How to use for best results:
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Apply at least twice a day.
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Apply to bare lips or over your favorite lipstick.
With this 3-step NURISH Lip Routine, your lips will remain smooth, hydrated, plump, and naturally healthy all year long. Perfect for those who want soft, nourished lips with a natural, plump finish.
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